Meet Laurie Champagne

Digital Prophet on over 100 websites, focusing on purpose driven brands, double digit conversion, profitable exits, Celebrity and influencer marketing.

The Great:

Volunteered my time to shine the light on TOMS Shoes. Produced over 125 Million in online sales in 11 months. Moved from a consultant role to aqui-hire position managing Blake Mycoskie's business and personal projects. Produced over 500 million in online only sales under my leadership and over 100 million pairs of shoes and eye wear have been donated. Developed the impact strategy and websites to promote the book "Start Something That Matters" into a New York Times Best Seller and impact fund.

I was hired by the COO of TOMS to build her a clean beauty brand that gave back. This led to building multiple websites for Beauty Counter with the co-founder Gregg Renfrew. What started with an empty bottle turned into a movement to regulate the beauty industry with over 2 million products sold in the first few years. Three trusted non profits receive donations from Beautycounter for the environment, cancer research and to protect children from harmful chemicals.

Successful exits in 4 weeks: > Provide Commerce > Stock Symbol: PRVD
-Inc #7 Fastest Growing Private Company:
-J D Powers Awards
-Over 33% Conversion rate for 10 years in a row
-16,000 orders per hour during peak season

"Hung out" in the Magento office making TOMS their #1 online retailer. Joined the Magento advisory board to develop the functional requirements for Magento 2. Magento sold to Adobe for 1.68Billion

Took over existing business from the CEO of Martha Stewart Living, shutting down operations and website, rebuilding Martha's Flowers on the PRVD CRM.

Celebrity collabs include: TOMS x Charlize Theron, TOMS x Lenny Kravitz, TOMS x Movember, TOMS x The ROW, SKECHERS x Carrie Underwood, SKECHERS x Ashley Simpson

Oversaw team at PRVD that built 50% of the code for Amazon. Merged code with Amazon developers to launch as first drop ship partner of Amazon. Before this project Amazon only sold books!

The Good:
Brands We Built: UB boho
Work Product: SKECHERS, Beyond Yoga, Eboost, Planet Blue, G-Ro,,,,, Yumi Kim, Flight Club, Stadium Goods, Project 7, Free City, Philip Lim, Marc Ecko, Zoo York, Costco, Kroger, Macys*

Google Goomah..We test Adwords updates prior to public release via Google's Jumpstart Team.

Speaking Gigs:
-Fashion Digital
-Innovation Enterprise

Favorite Book: Good to Great